Liu 的个人资料唯有仰望是真实的照片日志列表更多 ![]() | 帮助 |
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2007/4/28 how click on image with div class & id in watir(zz)#$ie.image(:text, /Research and Tools/i).click by Anand Vardhan Srivastava on watir list. 反省帖积攒到5.1节日的不仅有一堆的脏衣服,一肚子的闷骚诗,还有一身的坏毛病,古人云,吾日三省吾身,我先不做承诺,先省省再说: 1,莫名烦躁,还总是把自己的不开心在别的地方找借口 2,大嘴巴乱承诺,实现起来总是拖拉,甚至无限期拖拉 3,自以为是+小心眼,莫名和别人争论些不是关键的东东,说话不走脑子,都不知道争个啥最后 4,浮躁 5,做事没有条理,不管是桌子上还是机器上,太混乱了 请大家帮助我纠正坏毛病,我bg雪糕的说:) 2007/4/26 John von Neumann's 100th Birthday(zz)Walfram 写给Von Neumann的100岁诞辰的文章,总结两点: 1,要想接触和看到更多有趣的问题,必需先丰富自己的能力 2,Von Neumann留下的那个2007年打开的盒子打开了没有啊? (update: 盒子最后居然是弄错了:P, 更多看这里http://forum.wolframscience.com/showthread.php?thr...)
I've been interested in von Neumann for many years---not least because his work touched on some of my most favorite topics. He is mentioned in 12 separate places in my book---second in number only to Alan Turing, who appears 19 times. (See www.wolframscience.com/nks/index/names/t-z.html.) I always feel that one can appreciate peoples' work better if one understands the people themselves better. And from talking to many people who knew him, I think I've gradually built up a decent picture of John von Neumann as a man. He would have been fun to meet. He knew a lot, was very quick, always impressed people, and was lively, social and funny. One video clip of him has survived. In 1955 he was on a television show called "Youth Wants to Know", which today seems painfully hokey. Surrounded by teenage kids, he is introduced as a commissioner of the Atomic Energy Commission---which in those days was a big deal. He is asked about an exhibit of equipment. He says very seriously that it's mostly radiation detectors. But then a twinkle comes into his eye, and he points to another item, and says deadpan "except this, which is a carrying case". And that's the end of the only video record of John von Neumann that exists. Some scientists (such as myself) spend most of their lives pursuing their own grand programs, ultimately in a fairly isolated way. John von Neumann was instead someone who always liked to interact with the latest popular issues---and the people around them---and then contribute to them in his own characteristic way. He worked hard, often on many projects at once, and always seemed to have fun. In retrospect, he chose most of his topics remarkably well. He studied each of them with a definite practical mathematical style. And partly by being the first person to try applying serious mathematical methods in various areas, he was able to make important and unique contributions. But I've been told that he was never completely happy with his acheivements because he thought he missed some great discoveries. And indeed he was close to a remarkable number of important mathematics-related discoveries of the twentieth century: Godel's theorem, Bell's inequalities, information theory, Turing machines, computer languages---as well as my own more recent favorite core NKS discovery of complexity from simple rules. But somehow he never quite made the conceptual shifts that were needed for any of these discoveries. There were, I think, two basic reasons for this. First, he was so good at getting new results by the mathematical methods he knew that he was always going off to get more results, and never had a reason to pause and see whether some different conceptual framework should be considered. And second, he was not particularly one to buck the system: he liked the social milieu of science and always seemed to take both intellectual and other authority seriously. By all reports, von Neumann was something of a prodigy, publishing his first paper (on zeros of polynomials) at the age of 19. By his early twenties, he was established as a promising young professional mathematician---working mainly in the then-popular fields of set theory and foundations of math. (One achievement was alternate axioms for set theory---see the NKS book, page 1155.) Like many good mathematicians in Germany at the time, he worked on David Hilbert's program for formalizing mathematics, and for example wrote papers aimed at finding a proof of consistency for the axioms of arithmetic. But he did not guess the deeper point that Kurt Godel discovered in 1931: that actually such a proof is fundamentally impossible. I've been told that von Neumann was always disappointed that he had missed Godel's theorem. He certainly knew all the methods needed to establish it (and understood it remarkably quickly once he heard it from Godel). But somehow he did not have the brashness to disbelieve Hilbert, and go looking for a counterexample to Hilbert's ideas. In the mid-1920s formalization was all the rage in mathematics, and quantum mechanics was all the rage in physics. And in 1927 von Neumann set out to bring these together---by axiomatizing quantum mechanics. A fair bit of the formalism that von Neumann built has become the standard framework for any more mathematical exposition of quantum mechanics. But I must say that I have always thought that it gave too much of an air of mathematical definiteness to ideas (particularly about quantum measurement) that are in reality depend on all sorts of physical details. And indeed some of von Neumann's specific axioms turned out to be too restrictive for ordinary quantum mechanics---obscuring for a number of years the phenomenon of entanglement, and later of criteria such as Bell's inequalities. But von Neumann's work on quantum mechanics had a variety of fertile mathematical spinoffs, and particularly what are now called von Neumann algebras have recently become popular in mathematics and mathematical physics. Interestingly, von Neumann's approach to quantum mechanics was at first very much aligned with traditional calculus-based mathematics---investigating properties of Hilbert spaces, continuous operators, etc. But gradually it became more focused on discrete concepts, particularly early versions of "quantum logic". In a sense von Neumann's quantum logic ideas were an early attempt at defining a computational model of physics. But he did not pursue this, and did not go in the directions that have for example led to modern ideas of quantum computing. By the 1930s von Neumann was publishing several papers a year, on a variety of popular topics in mainstream mathematics, often in collaboration with contemporaries of significant later reputation (Wigner, Koopman, Jordan, Veblen, Birkhoff, Kuratowski, Halmos, Chandrasekhar, etc.). Von Neumann's work was unquestionably good and innovative, though very much in the flow of development of the mathematics of its time. Despite von Neumann's early interest in logic and the foundations of math, he (like most of the math community) moved away from this by the mid-1930s. In Cambridge and then in Princeton he encountered the young Alan Turing---even offering him a job as an assistant in 1938. But he apparently paid little attention to Turing's classic 1936 paper on Turing machines and the concept of universal computation, writing in a recommendation letter on June 1, 1937 that "[Turing] has done good work on ... theory of almost periodic functions and theory of continuous groups". As it did for many scientists, von Neumann's work on the Manhattan Project appears to have broadened his horizons, and seems to have spurred his efforts to apply his mathematical prowess to problems of all sorts---not just in traditional mathematics. His pure mathematical colleagues seem to have viewed such activities as a peculiar and somewhat suspect hobby, but one that could generally be tolerated in view of his respectable mathematical credentials. At the Institute for Advanced Study in Princeton, where von Neumann worked, there was strain, however, when he started a project to build an actual computer there. Indeed, even when I worked at the Institute in the early 1980s, there were still pained memories of the project. The pure mathematicians at the Institute had never been keen on it, and the story was that when von Neumann died, they had been happy to accept Thomas Watson of IBM's offer to send a truck to take away all of von Neumann's equipment. (Amusingly, the 6-inch on-off switch for the computer was left behind, bolted to the wall of the building, and has recently become a prized possession of a computer industry acquaintance of mine.) I had some small interaction with von Neumann's heritage at the Institute in 1982 when the then-director (Harry Woolf) was recruiting me. (Harry's original concept was to get me to start a School of Computation at the Institute, to go along with the existing School of Natural Sciences and School of Mathematics. But for various reasons, this was not what happened.) I was concerned about intellectual property issues, having just had some difficulty with them at Caltech. Harry's response---that he attributed to the chairman of their board of trustees was: "Look, von Neumann developed the computer here, but we insisted on giving it away; after that, why should we worry about any intellectual property rights?". (The practical result was a letter disclaiming any rights to any intellectual property that I produced at the Institute.) Among several of von Neumann's interests outside of mainstream pure mathematics was his attempt to develop a mathematical theory of biology and life (see the NKS book, page 876). In the mid-1940s there had begun to be---particularly from wartime work on electronic control systems---quite a bit of discussion about analogies between "natural and artificial automata", and "cybernetics". And von Neumann decided to apply his mathematical methods to this. I've been told he was particularly impressed by the work of McCullough and Pitts on formal models of the analogy between brains and electronics (see the NKS book, page 1099). (There were undoubtedly other influences too: John McCarthy told me that around 1948 he visited von Neumann, and told him about applying information theory ideas to thinking about the brain as an automaton; von Neumann's main response at the time was just "write it up!".) Von Neumann was in many ways a traditional mathematician, who (like Turing) believed he needed to turn to partial differential equations in describing natural systems. I've been told that at Los Alamos von Neumann was very taken with electrically stimulated jellyfish, which he appears to have viewed as doing some kind of continuous analog of the information processing of an electronic circuit. In any case, by about 1947, he had conceived the idea of using partial differential equations to model a kind of factory that could reproduce itself, like a living organism. Von Neumann always seems to have been very taken with children, and I am told that it was in playing with an erector set owned by the son of his game theory collaborator Oskar Morgenstern that von Neumann realized that his self-reproducing factory could actually be built out of discrete robotic-like parts. (There was already something of a tradition of building computers out of Meccano---and indeed for example some of Hartree's early articles on analog computers appeared in Meccano Magazine.) An electrical engineer named Julian Bigelow, who worked on von Neumann's IAS computer project, pointed out that 3D parts were not necesary, and that 2D would work just as well. (When I was at the Institute in the early 1980s Bigelow was still there, though unfortunately viewed as a slightly peculiar relic of von Neumann's project.) Stan Ulam told me that he had independently thought about making mathematical models of biology, but in any case, around 1951 he appears to have suggested to von Neumann that one should be able to use a simplified, essentially combinatorial model---based on something like the infinite matrices that Ulam had encountered in the so-called Polish Book of math problems to which he had contributed. The result of all this was a model that was formally a two-dimensional cellular automaton. Systems equivalent to two-dimensional cellular automata were arising in several other contexts around the same time (see the NKS book, page 876). von Neumann seems to have viewed his version as a convenient framework in which to construct a mathematical system that could emulate engineered computer systems---especially the EDVAC on which von Neumann worked. In the period 1952-3 von Neumann sketched an outline of a proof that it was possible for a formal system to support self reproduction. Whenever he needed a different kind of component (wire, oscillator, logic element, etc.) he just added it as a new state of his cellular automaton, with new rules. He ended up with a 29-state system, and a 200,000 cell configuration that could reproduce itself. (von Neumann himself did not complete the construction. This was done in the early 1960s by a former assistant of von Neumann's named Arthur Burks, who had left the IAS computer project to concentrate on his interests in philosophy, though who maintains even today an interest in cellular automata.) From the point of view of NKS, von Neumann's system now seems almost grotesquely complicated. But von Neumann's intuition told him that one could not expect a simpler system to show something as sophisticated and biological as self reproduction. What he said was that he thought that below a certain level of complexity, systems would always be "degenerative", and always generate what amounts to behavior simpler than their rules. But then, from seeing the example of biology, and of systems like Turing machines, he believed that above some level, there should be an "explosive" increase in complexity, with systems able to generate other systems more complex than themselves. But he said that he thought the threshold for this would be systems with millions of parts. Twenty-five years ago I might not have disagreed too strongly with that. And certainly for me it took several years of computer experimentation to understand that in fact it takes only very simple rules to produce even the most complex behavior. So I do not think it surprising---or unimpressive---that von Neumann failed to realize that simple rules were enough. Of course, as one often realizes in retrospect, he did have some other clues. He knew about the idea of generating pseudorandom numbers from simple rules, even suggesting the "middle square method" (see NKS page 975.) He had the beginnings of the idea of doing computer experiments in areas like number theory. He analysed the first 2000 digits of pi and e, computed on the ENIAC, finding that they seemed random---though making no comment on it (see the NKS book, page 912). (He also looked at ContinuedFraction[2^(1/3)]; see the NKS book, page 914.) I have asked many people who knew him why von Neumann never considered simpler rules. Marvin Minsky told me that he actually asked von Neumann about this directly, but that von Neumann had been somewhat confused by the question. It would have been much more Ulam's style than von Neumann's to have come up with simpler rules, and Ulam indeed did try making a one-dimensional analog of 2D cellular automata, but came up not with 1D cellular automata, but with a curious number-theoretical system (see the NKS book, page 908). In the last ten years of his life, von Neumann got involved in an impressive array of issues. Some of his colleagues seem to have felt that he spent too little time on each one, but still his contributions were usually substantial---sometimes directly in terms of content, and usually at least in terms of lending his credibility to emerging areas. He made mistakes, of course. He thought that each logical step in computation would necessarily dissipate a certain amount of heat, whereas in fact reversible computation is in principle possible. He thought that the unreliability of components would be a major issue in building large computer systems; he apparently did not have an idea like error-correcting codes. He is reputed to have said that no computer program would ever be more than a few thousand lines long. He was probably thinking about proofs of theorems---but did not think about subroutines, the analog of lemmas. Von Neumann was a great believer in the efficacy of mathematical methods and models, perhaps implemented by computers. In 1950 he was optimistic that accurate numerical weather forecasting would soon be possible (see the NKS book page 1132). In addition, he believed that with methods like game theory it should be possible to understand much of economics and other forms of human behavior (see the NKS book page 1135). Von Neumann was always quite a believer in using the latest methods and tools (I'm sure he would have been a big Mathematica user today). He typically worked directly with one or two collaborators, sometimes peers, sometimes assistants, though he maintained contact with a large network of scientists. (A typical communication was a letter he wrote to Alan Turing in 1949, in which he asks "What are the problems on which you are working now, and what is your program for the immediate future?".) In his later years he often operated as a distinguished consultant, brought in by the government, or other large organizations. His work was then often presented as a report, that was accorded particular weight because of his distinguished consultant status. (It was also often a good and clear piece of work.) He was often viewed a little ambivalently as an outsider in the fields he entered---positively because he brought his distinction to the field, negatively because he was not in the clique of experts in the field. Particularly in the early 1950s, von Neumann became deeply involved in military consulting, and indeed I wonder how much of the intellectual style of cold war U.S. military strategic thinking actually originated with him. He seems to have been quite flattered that he called upon to do this consulting, and he certainly treated the government with considerably more respect than many other scientists of his day. Except sometimes in his exuberence to demonstrate his mathematical and calculational prowess, he seems to have always been quite mature and diplomatic. The transcript of his testimony at the Oppenheimer security hearing certainly for example bears this out. Nevertheless, von Neumann's military consulting involvements left some factions quite negative about him. It's sometimes said, for example, that von Neumann might have been the model for the sinister Dr. Strangelove character in Stanley Kubrick's movie of that name (and indeed von Neumann was in a wheelchair for the last year of his life). And vague negative feelings about von Neumann surface for example in a typical statement I heard recently from a science historian of the period---that "somehow I don't like von Neumann, though I can't remember exactly why". I recently met von Neumann's only child---his daughter Marina, who herself has had a distinguished career, mostly at General Motors. She reinforced my impression that until his unpleasant final illness, John von Neumann was a happy and energetic man, working long hours on mathematical topics, and always having fun. She told me that when he died, he left a box that he directed should be opened fifty years after his death. What does it contain? His last sober predictions of a future we have now seen? Or a joke---like a funny party hat of the type he liked to wear? It'll be most interesting in 2007 to find out. Last edited by Stephen Wolfram on 12-28-2003 at 09:23 PM 基于鼠标点击跟踪的用户点击行为分析(zz)作者:车东 发表于:2003-08-06 18:08 最后更新于:2007-04-12 11:04版权声明:可以任意转载,转载时请务必以超链接形式标明文章原始出处和作者信息及本声明。 http://www.chedong.com/tech/click.html 内容摘要: 页面点击统计系统设计 输出: 数据采集: 如果要往服务器端发请求,做计数器,插入一个图片是最简单的方法,这里是一个简单的例子: /* (C) 2003 - 2004 www.chedong.com 通过全局的onClick事件,每次向统计服务器发一个请求:http: //www.chedong.com/click_stat.php?width=1024&x=345&y=567 数据输出: 再利用用统计脚本根据指定区域的配置,将各个区域的点击量进行汇总。 2007/4/21 Hope is a bitch:(the more you want it, the more you hate it. 2007/4/19 为什么程序员总加班(zz)转载自为什么程序员总加班?,g9老大转载自这个
测算项目周期…就好像有条小鱼向你游过来.
小鱼来了
看这条小鱼!
那么小一条鱼
我可以把它吞了。一口就行!
是不是哦?真那么容易?
当然!这条鱼那么小!
但你以前就错过
闭嘴(脑子里说的)。这条鱼那么小。我正盯着它看呢。
一口咬下去就没了。还不够我塞牙缝的。这算鱼么?也就一小点儿。还特小内种。 我一口就能吃没了。
鱼来喽!
等等。好像不对。
太晚了。你Y都立军令状了。
从侧面看这鱼.
靠!How to Have a Business Conversation(zz)
http://finance.yahoo.com/expert/article/yourlife/29225 In the course of climbing the corporate ladder, or of just managing the little corner of the world you occupy, you have to communicate with people. It's not always easy, but you have to do it. Some of this communication amounts to simple conversation, and it's been dawning on me for a long time now that a great many young people don't know how to have one. In fact, a great many older people don't know how to have a conversation, either. Ten Conversation Tips Frankly, I don't see how people can advance in their careers if they don't know how to have a conversation. For most people, work -- not investments -- is their livelihood. So I thought I'd offer up a few basic ideas on how to have a conversation with someone you just met. 1. Begin by knowing that the people you're talking to mostly want to talk about themselves. They want to talk about their lives, their tastes, their views. To the extent that you let them do that, you facilitate conversation and good feeling. A simple way to begin a conversation is to ask a person the most basic question: "How are you today?" The person will usually give a cursory answer such as, "I'm fine. How are you?" If your conversation partner goes off on a long tangent about what she had to eat that morning, what she bought that afternoon, and how her mother treated her that evening, you're warned to simply terminate the conversation at once and go on to the next person. Otherwise, you might continue by asking, "Where are you from?" This usually allows for the next rule of conversation: 2. Establish common ground. For example, if your conversation partner is from Idaho, talk about how often you've been to Idaho and how beautiful it is there. If you've never been to Idaho, talk about how you've heard it's beautiful there and how much you've always wanted to visit. This helps to establish the next rule: 3. Say kind, generous things to your conversation partner. Talk about how beautiful his home area is. Talk about how you have seen the mountains there and how fabulous they are. Talk about how bracing the air there is. Or, if you can't think of anything to say about the person's home, offer compliments about something else. Talk about how nice her hair looks or how nice his suit is. People like to be complimented. If they don't like to be complimented, they're not well in the head and you ought to leave them well enough alone. If they react negatively to compliments, again, move on to the next topic or the next person. 4. Keep your comments brief. Don't respond to a question about where you're from with a long, detailed answer about all the places you've ever been. Talk about how you are that day in a short, punchy way. Answer in detail only if your partner asks in detail. You know how you don't like to be bored by long answers? Everyone else on the planet feels the same way. Brevity is a good way to make friends. You never want to be so brief as to be rude, but again, brief is good. 5. Get back on common ground again as soon as you can. Ask what your colleague or neighbor does for a living. If he or she does anything at all, say how interesting that is. Ask for an explanation of what it is if you don't understand. I've had some of the most interesting, revealing conversations of my life just by asking people what they do. What does a "chemical engineer" do? Just by asking that I learned volumes about how the energy business works. What does a petroleum geologist do? What's sedimentary rock and how do you get oil out of it? I learned all this just by asking people what they do and then asking for more explanation. People want to talk about their lives, and you oblige them, make them like you, and learn from them by allowing them to talk. This is especially true in job interviews. You want to allow your interviewer to do a big chunk of the talking. In so doing, you learn where to make your points, where to keep quiet, and how to explain yourself so you fit into the interviewer's world. 6. Don't brag unless you do it in a funny way. Don't tell people how much money you make. Don't tell people how cool you are. No one likes a braggart. No one likes to feel small compared with anyone else. Just be modest about your achievements. Even if the person you're talking to brags, don't brag yourself. 7. Unless you're specifically asked about it, don't talk about religion at all. You're very likely to make enemies and not at all likely to make friends if you bring up religion. Most people have different views about religion from yours, and you can scarcely conceive of a better way to alienate people than trying to press your religious views on them. 8. The same goes for politics. You can hardly hope to meet someone whose political views exactly match yours, so you can easily offend by pressing your views on someone else. Just smile and listen quietly and go on to the next thing. Unless you meet someone who says, "I know you and I totally agree with you," don't get into politics at all. 9. If you talk about current issues, do so in a genial, friendly way. Don't start fights about Hillary Clinton or George Bush or anyone else. Just smile and laugh about it, and if the person you're talking to insists on saying provocative things, change the subject. If the person persists, say you have work to do and, with a smile, go on to something else. 10. Make whatever points you need to make in a hurry, and then leave. Don't feel your time and your conversation partner's time have no value. Time is everything in life, and you oblige people by saving their time. In a job interview, for example, make whatever points -- always complimentary -- you care to make, answer questions, and then leave. But leave with a smile and a firm handshake. You'd be amazed at how many people don't know any of these rules. If you do, you're way ahead of the game. How to stifle your creativity in 10 easy steps(zz)http://www.lifehack.org/articles/lifehack/how-to-stifle-your-creativity-in-10-easy-steps.html
又见googleCSDN第一次xx会,请了google谷雪梅女士讲座,讲到如下几点涉及google的东东。 1)Google的服务器集群大概有30个Clusters,每个Cluster包括2000台服务器 2007/4/17 惊闻盖茨要到北大演讲很想问问他,怎么样能够像他那样从一个退学学生,然后混到学位证. upate: 2007/4/14 几米新作--夫妻(zz)他是个哑巴,虽然能听懂别人的话,却说不出自己的感受。
她是他的邻居,一个和外婆相依为命的女孩。 她一直喊他哥哥。他真象个哥哥, 他只用手势和她交谈,可能她能读懂他的每一个眼神。 从哥哥注视她的目光里,她知道他有多么喜欢自己。 后来,她终于考上了大学,非常开心。 他便开始拼命挣钱,然后源源不断地寄给她。她从来没有拒绝。 终于, 他象只受惊的兔子逃掉了,再也不肯见她,无论她怎样哀求。 她这样说:“你以为我同情你吗?想报答你吗?不是, 有一天, 虽然切除了,却破坏了声带,可能再也讲不了话了。 病床上,她泪眼婆娑的注视着他。 于是, 他们用手,用笔,用眼神交谈,分享喜悦和悲伤。他们成了相恋男女羡慕的对象。 人们说,那一对多么幸福的哑夫妻啊。 爱情阻挡不了死神的降临, 人们惊讶之余, 从此,她不再讲话,不久也离开了人世。 相恋中的男女仍会拿他们当作谈论的话题, 主席今天又闷骚啦...屡次被我们发现在其blog上发酸诗, 本是无名叶 何足惹人怜 他日红颜顾 仍愿独自哀 为了抗争这种脱离劳苦民工大众的行为, 我决定给其配上我们人民群众喜闻乐见的 英文丽华体翻译版, I'm nobody, not worth anyone to care, if some girl take a look at me some day, I would rather play by myself. 2007/4/12 我太强了...居然把淋浴的管子和蓬头换好了..., 虽然缠了密封条之后比缠时候还滴的稍微多一点. 总结一下, 1,一个能工作的系统就是一个牛X的系统 2,一个牛B的系统一定有很多优美的接口 3,一个优美的接口背后都一定有一个ws的实现(此条非原创) 2007/4/9 It's all about the experienceStarbucks chairman warns of "the commoditization of the Starbucks experience"Starbucks chairman Howard Schultz wrote this to CEO Jim Donald earlier this month. The memo's authenticity has been confirmed by Starbucks. From: Howard Schultz Subject: The Commoditization of the Starbucks Experience As you prepare for the FY 08 strategic planning process, I want to share some of my thoughts with you. Over the past ten years, in order to achieve the growth, development, and scale necessary to go from less than 1,000 stores to 13,000 stores and beyond, we have had to make a series of decisions that, in retrospect, have lead to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand. Many of these decisions were probably right at the time, and on their own merit would not have created the dilution of the experience; but in this case, the sum is much greater and, unfortunately, much more damaging than the individual pieces. For example, when we went to automatic espresso machines, we solved a major problem in terms of speed of service and efficiency. At the same time, we overlooked the fact that we would remove much of the romance and theatre that was in play with the use of the La Marzocca machines. This specific decision became even more damaging when the height of the machines, which are now in thousands of stores, blocked the visual sight line the customer previously had to watch the drink being made, and for the intimate experience with the barista. This, coupled with the need for fresh roasted coffee in every North America city and every international market, moved us toward the decision and the need for flavor locked packaging. Again, the right decision at the right time, and once again I believe we overlooked the cause and the affect of flavor lock in our stores. We achieved fresh roasted bagged coffee, but at what cost? The loss of aroma -- perhaps the most powerful non-verbal signal we had in our stores; the loss of our people scooping fresh coffee from the bins and grinding it fresh in front of the customer, and once again stripping the store of tradition and our heritage? Then we moved to store design. Clearly we have had to streamline store design to gain efficiencies of scale and to make sure we had the ROI on sales to investment ratios that would satisfy the financial side of our business. However, one of the results has been stores that no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store. Some people even call our stores sterile, cookie cutter, no longer reflecting the passion our partners feel about our coffee. In fact, I am not sure people today even know we are roasting coffee. You certainly can't get the message from being in our stores. The merchandise, more art than science, is far removed from being the merchant that I believe we can be and certainly at a minimum should support the foundation of our coffee heritage. Some stores don't have coffee grinders, French presses from Bodum, or even coffee filters. Now that I have provided you with a list of some of the underlying issues that I believe we need to solve, let me say at the outset that we have all been part of these decisions. I take full responsibility myself, but we desperately need to look into the mirror and realize it's time to get back to the core and make the changes necessary to evoke the heritage, the tradition, and the passion that we all have for the true Starbucks experience. While the current state of affairs for the most part is self induced, that has lead to competitors of all kinds, small and large coffee companies, fast food operators, and mom and pops, to position themselves in a way that creates awareness, trial and loyalty of people who previously have been Starbucks customers. This must be eradicated. I have said for 20 years that our success is not an entitlement and now it's proving to be a reality. Let's be smarter about how we are spending our time, money and resources. Let's get back to the core. Push for innovation and do the things necessary to once again differentiate Starbucks from all others. We source and buy the highest quality coffee. We have built the most trusted brand in coffee in the world, and we have an enormous responsibility to both the people who have come before us and the 150,000 partners and their families who are relying on our stewardship. Finally, I would like to acknowledge all that you do for Starbucks. Without your passion and commitment, we would not be where we are today. Onward… 2007/4/8 清华建筑系2002级毕业演出的剧本台词(zz)让我想起了清华夜话和那些逝去了的日子...
纪念清华的日子 ----------------------------------------- 当我沉默的时候 |
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